SUMMARY

Experienced in product management, I facilitate the conversations between creatives and developers to define limitations and create solutions. Together with cross-functional teams, I aim to produce the services that not only fulfill functional needs but also create emotional ties between customers and brands.

EXPERIENCE

Independent Contractor for Various Organizations

Marketing Consultant

October 2006 - Current

• Starting CelebTrax a mobile RSS feed aggregator for Iphone users interested in celebrity gossip and community
• Monetizing Mixergy/Lunch 2.0 forums and programs in Los Angeles, Orange County to profitable status
• Working with EBlizz (Socialize Your Content) to create marketing plan and business development leads
• Advising UCP Wheels for Humanity on gala sponsorship, event design, and sustainable donor development
• Created new “CONNECT” brand and website design for American Jewish University to improve enrollment by 50%
• Collaborated with outside vendor to launch new online membership portal that fit the needs of Ikar Temple
• Developed and implemented marketing plan for Nike Women’s Marathon, which increased participation by 35%
• Coordinated press releases, street teams, media buying, web presence, and e-marketing for Nike Women’s Marathon
• Produced Green event for The Roots by working with Global Inheritance and the National Resource Defense Council
• Managed conference team and hotel support for four day, 50 presenter, 350 person B.Riley conference at The Palms
• Improved corporate sponsorship by 250% and created memorable investor conference to differentiate B.Riley
• Organized logistics for nine volunteer locations and 1500 students at Just for a Day for Hillel International

Farmers Insurance Group

Sr. Product Development Analyst

August 2007 - December 2008

• Instituted new interactive proposition protocol database to optimize development and collaboration on ideas
• Facilitated interdepartmental teams to improve four existing products and automate processes for efficiency
• Reported agent and customer desires to strategize and develop innovative Luxury line of products
• Documented business and technical requirements for expansion of four existing and three new products
• Represented the Auto team to suggest features to enhance customer experience on Farmers.com
• Created Green agency program and new marketing collateral for Community Leadership Model for 25,000 agents
• Managed countrywide rollout and QA tracking of project implementation to improve communication across lines

Muscular Dystrophy Association

Program Coordinator

June 2005 - October 2006

• Enhanced donor development and cause related marketing resulting in 200% increase in funds raised at every event, a balanced budget for first time in four years, and recruitment improvement of 50-100% for programs
• Built and maintained relationships with fire departments, grocery chains, and chambers of commerce
• Refreshed dozens of campaigns and event designs to raise awareness and ongoing support for Jerry’s Kids
• Coached team of 12 and created training materials that improved effectiveness and morale of employees

EDUCATION

UNIVERSITY OF FLORIDA - Warrington College of Business

Masters of Science Business Administration - Management

UNIVERSITY OF CALIFORNIA, LOS ANGELES

Bachelor of Science in Physiological Science

SKILLS

Microsoft Suite Power User: Word, Excel, PowerPoint, Access, Project, Publisher

Adobe Acrobat and Photoshop proficient

Languages: Fluent in Hebrew, Conversant in Spanish

Certified Pragmatic Marketer

COMMUNITY INVOLVEMENT

IKAR Temple - Community Ambassador, monthly PATH (Homeless Shelter) meal server, event organizer

Upward Bound House - Young Professional Group Committee Member, Public Relations Chair

World Adult Kickball Association - Dogtown Division Social Committee, Philanthropy Chair

CONTACT TAMI ABOUT OPPORTUNITIES

[contact-form 2 "Contact form 1_copy"]