Tami Reiss

When networking it’s important to know your tagline, and somehow not have it be a tagline. We all know that companies have taglines, “Think Different” “Just Do It” “Drivers Wanted” “The Few, the Proud, the Marines”, and you need one too. Because you aren’t Siegel + Gale no one is expecting you to come up with something like the ones I’ve listed, but people want to hear in 2 seconds or less who you are. Choose your words wisely, and remember KISS.

My current tagline is “Developing good ideas into GREAT products”. It’s being printed on my business cards as we speak.

It was originally shorter, “making good ideas great”, but that was already taken by some website that is only a landing page and whose email is defunct. It’s also used by too many generic writing improvement services. But the real problem was that it doesn’t communicate WHAT I do, HOW do I do it, or WHAT the results are. Develop has a connotation (or at least I hope it does) that I work with developers (you know those IT folk who sit at their computers most of the day) that’s the HOW. But, WHAT happens when I work with developers? GREAT products come out. WHERE did they start? they were good ideas. 

Send me over what you do or your tagline and I’ll see what we can come up with. Because I also develop good sentences into GREAT taglines.