Taglines in Action
Today I helped out Eblizz (as I’ll be doing one day a week until I have a full time job). They are an exciting start up that will be changing the way we share information on the web with our friends. I offered to help my friend, their Director of Product Development for free, as they aren’t ready for expanding their staff today.
So I spent the afternoon learning about their product and coming up with potential affiliates and partners for them that I’m connected to, like ManiaTV, Break Media, Streamy, and I-lighter.
Then we took on the big stuff. In order to move forward getting more VC and promote the product to potential affiliates, I encouraged them to work on a tagline, and elevator speech, and bullet points about the features that will be most appealing to different user groups.
Daunting as it was, and though there were some non-believers in the group, we tried our best to come up with a tagline. ONE LINE and ONE LINE only that would sum up the beauty of Eblizz and encourage people to ask more questions about how it would improve their own or their customers’ web experience.
After multiple attempts and 45 minutes of throwing out words we liked and didn’t like we came up with:
” EBlizz helps companies easily spread content through the existing social networks of their users ”
If you’d like to know more, feel free to ask.
