This is called Web Arbitrage… and it’s debatable whether its SEM at its best or worst.

searchengineland.com/search-arbitrage-web-blight-or-brilliant-marketing-strategy-10768

This is not the sort of thing you should do for a single page or two, but in a well orchestrated manner it can be very lucrative. There are a few companies that solely make money this way, and others that have thousands of pages that use this as supplementary income to increase revenue.

I learned at lunch today that the search engines are really not fans of this and that even though they are making money off of the paid search, they often close down accounts for suspected companies. In order to not come off as suspicious, I was told, you should make sure there’s quality content there. That can be a lot of work, so be careful.

You should also consider using that fake page that you’ve now directed people to to simply click on an ad, to actually drive traffic to your own site. Put an link or banner that leads to your site wherever you can, valuable web real estate that you’ve paid to direct people to should always be used to drive traffic to your real sites too. This will increase the value of your actual site, and that’s really what you want to be able to show off… not your fancy arbitrage skills.

Today site: cr.am

God I love it when you use the .xx to finish your name, like chi.mp

Cram will shrink your links to very small links, like tinyurl does but they’ll actually pay your site if you add their toolbar and your users start using them. Cool beans.

Alternatively, there’s tr.im which help shorten your urls and can give you great analytics, but no money.