Tami Reiss

SUMMARY

Experienced in product management, I facilitate the conversations between creatives and developers to define limitations and create solutions. Together with cross-functional teams I use both traditional and social media to reach individuals and provide services that not only fulfill functional needs but also create emotional ties between customers and brands.

EXPERIENCE

STARTRAX Mobile Applications

Founder and President

January 2009 - Current

• Created concept and design for StarTrax a suite of Iphone applications that aggregate RSS feeds on individuals
• Prepared product requirement documentation and managed developers to ensure quality deliverable
• Working with public relations team for social media outreach and blogger promotions
• Launching eleven applications in June 2009 that allow users to Stalk and Talk about their favorite celebrities

Independent Contractor for Various Organizations

Marketing and Product Consultant

October 2006 – Current

• Collaborating with web designers on DayMix network of sites to improve usability and revenue
• Optimizing Search Engine Marketing campaigns on GoogleAdwords and Yahoo for Tsavo
• Promoted content sites for Comedy.comon social media sites including Twitter, Digg, Reddit, StumbleUpon and more
• Monetized Mixergy/Lunch 2.0 forums and programs in Los Angeles, Orange County to profitable status
• Worked with EBlizz (Socialize Your Content) to create marketing plan and business development leads
• Coordinated volunteers and operations for first annual Streamy Awards
• Advised UCP Wheels for Humanity on gala sponsorship, event design, and sustainable donor development
• Created new “CONNECT” brand and website design for American Jewish University to improve enrollment by 50%
• Collaborated with outside vendor to launch new online membership portal that fit the needs of Ikar Temple
• Developed and implemented marketing plan for Nike Women’s Marathon, which increased participation by 35%
• Coordinated press releases, street teams, media buying, web presence, and e-marketing for Nike Women’s Marathon
• Assisted in production of Green event for The Roots by working with Global Inheritance
• Managed conference team and hotel support for four day, 50 presenter, 350 person B.Riley conference at The Palms
• Improved corporate sponsorship by 250% and created memorable investor conference to differentiate B.Riley
• Organized logistics for nine volunteer locations and 1500 students at Just for a Day for Hillel International

Farmers Insurance Group

Assistant Product Manager

August 2007 – December 2008

• Instituted new interactive proposition protocol database to optimize development and collaboration on ideas
• Content manager for Auto team on new Farmers.com site and LifePlanner tool
• Facilitated interdepartmental teams to improve usability and processes efficiency
• Strategized based on agent and customer desires to innovative Luxury line of products
• Documented business and technical requirements for expansion of four existing and three new products
• Created Green agency program and new marketing collateral for Community Leadership Model for 25,000 agents
• Managed countrywide rollout and QA tracking of project implementation to improve communication across lines

Muscular Dystrophy Association

Program Coordinator

June 2005 – October 2006

• Enhanced donor development and cause related marketing resulting in 200% increase in funds raised at every event, a balanced budget for first time in four years, and recruitment improvement of 50-100% for programs
• Built and maintained relationships with fire departments, grocery chains, and chambers of commerce
• Refreshed dozens of campaigns and event designs to raise awareness and ongoing support for Jerry’s Kids
• Coached team of 12 and created training materials that improved effectiveness and morale of employees

EDUCATION

UNIVERSITY OF FLORIDA- Warrington College of Business

Masters of Science Business Administration – Management

UNIVERSITY OF CALIFORNIA, LOS ANGELES

Bachelor of Science in Physiological Science

SKILLS

Microsoft Suite Power User: Word, Excel, PowerPoint, Access, Project, Publisher

WordPress proficient

Languages: Fluent in Hebrew, Conversant in Spanish

Certified Pragmatic Marketer

COMMUNITY INVOLVEMENT

IKAR Temple – Community Ambassador, monthly PATH (Homeless Shelter) meal server, event organizer

Upward Bound House – Young Professional Group Committee Member, Public Relations Chair

World Adult Kickball Association – Dogtown Division Social Committee, Philanthropy Chair

CONTACT TAMI ABOUT OPPORTUNITIES