While working this week with my token web startup, I was able to help with their press kit for this upcoming week’s press events. The director of product and I see very eye to eye on the basic concept that short and sweet is the best way to get a point across. Choose your words [...]
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Today I helped out Eblizz (as I’ll be doing one day a week until I have a full time job). They are an exciting start up that will be changing the way we share information on the web with our friends. I offered to help my friend, their Director of Product Development for free, as [...] I’ve always been a fan of having a mentor, someone to look up to, to advise you on how to accomplish your goals. A few times in my life I’ve asked people to be my mentor. No one has really agreed to take it on full fledged but more often than not they’re happy to [...] When networking it’s important to know your tagline, and somehow not have it be a tagline. We all know that companies have taglines, “Think Different” “Just Do It” “Drivers Wanted” “The Few, the Proud, the Marines”, and you need one too. Because you aren’t Siegel + Gale no one is expecting you to come up [...] Broadcasting: marketing to the entire public, hoping the segments that need your product or service will happen to come across your advertisement Narrowcasting: choosing a segment, marketing to them where they eat, sleep, entertain, and work Splintercasting: one on one marketing, choose the precise individuals you care about and talk to only them… can’t find [...] |
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