SUMMARY
Inventive problem solver who is able to evaluate a multitude of organizational challenges and adapt to changing environments. With an entrepreneurial spirit and innate analytical skills, I dissect evidence and provide valuable innovative solutions. As an organized leader, I deliver results skillfully and efficiently independent of resources. My goal is to continue to creatively and collaboratively design user friendly web sites and platforms.
EXPERIENCE
Product and Marketing Consultant
November 2008 – Current
• Advising various Los Angeles startups on Product design, UX, MVP, as well as available APIs and integration opportunities
• Prioritizing integration options and designing new workflows and UI for Lunchbob.com [“Evite for the Everyday”]
• Defined requirements and analyzed feature needs for AEG’s new AXS.com event ticketing site and platform
• Updated format and style of content and page elements for enhanced usability on SomethingborrowedNY.com
• Assisted with launch in under 3 weeks of Uncovet.com a new daily deals website for the style addict
• Facilitated discussions with teams at Women’s 2.0 Startup weekend to define problems and essential components for prototypes
• Helped standardize design templates of Tsavo blogs to maximize engagement and advertisement profitability
• Founded StartTrax a suite of iPhone app RSS aggregators for celebrity gossip and political news
• Redesigned admissions website for American Jewish University for improved applicant usability and cohesive branding
• Strategized social media promotion of Nike Women’s Marathon for Team in Training to increase participation by 35%
Mota.com
August 2011 – Current
Sr. Product Manager
• Researching integration possibilities with e-signature and business intelligence providers (Echosign, GoodData, Yellowfin, etc.)
• Managing relationships with strategic partners (CARFAX and AutoTrader.com) and prioritizing feature requests
• Designing improvements to integrations with eBay, Oodle, and VAST APIs and translation of incoming feeds from vendors
• Utilizing Basecamp to manage fixing bugs reported by customer service teams and partners
Cornerstone on Demand
June 2009 – August 2011
Product Manager
• Managed wireframe, UI, technical requirements, and documentation of enhancements to CSOD SaaS portal
• Designed user interface and processes with cross-functional teams to meet needs of over 400 clients and 5.2 Million subscribers in dozens of international locations, specializing in data integrations and analytics
• Defined strategy, workflows, and design for Mobile website and native applications for iOS and Android
• Supported B2B Sales team in deals and reseller agreements with large organization (PwC, Societe General, Microsoft, Amazon)
• Collaborated on first Agile development team to create new Integration Suite self-service tools to improve scalability of services
• Devised integrations with 3rd party APIs for SSO providers, USCIS E-verify, WebEx and other conferencing tools
• Researched competitive intelligence options to define most important capabilities of new Analytics and Reporting module
• Launched SMB product with streamlined functionality for easy setup and administration
• Assisted management in preparing for transition from Waterfall to Agile product development process
StarTrax
October 2008 – December 2010
Founder
• Conceived of RSS aggregation iPhone application suite for celebrity gossip
• Worked with developers to conceptualize screen flows and graphics
• Launched 11 applications in the App Store that have sold thousands of copies
Farmers Insurance Group
August 2007 – December 2008
Associate Product Manager
• Instituted new interactive product lifecycle management tool to optimize development and collaboration
• Facilitated interdepartmental teams to improve products and automate processes for efficiency and decreased exposure
• Suggested features to enhance user experience and content on Farmers.com for Auto Team
• Created Green agency program and new marketing collateral for 25,000 agents
• Managed countrywide rollout and QA tracking of project implementation to improve communication across product lines
Muscular Dystrophy Association
June 2005 – October 2006
Program Coordinator
• Enhanced donor development and cause related marketing resulting in 200% increase in funds raised at every event, a balanced budget for first time in four years, and recruitment improvement of 50-100% for programs
• Refreshed dozens of campaigns and event designs to raise awareness and ongoing support for Jerry’s Kids
• Coached team of 12 and created training materials that improved effectiveness and morale of employees
UNIVERSITY OF FLORIDA – Warrington College of Business
Masters of Science Business Administration – Management
Graduated May 2005
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Bachelor of Science in Physiological Science
Graduated June 2004
SKILLS
Certified in Pragmatic Product Marketing and Agile Development methodologies
Microsoft Suite Power User: Word, Excel, PowerPoint, Access, Project, Publisher, Visio
Apple Power User: iPhone, iPad, Pages, Keynote, Numbers
Adobe Photoshop proficient
Wireframing and Prototyping using OmniGraffle, Pencil, HTML imaps, Gliffy, and iRise
Experienced in utilization of Zendesk, Redmine, Basecamp, Asana and other project and bug tracking suites
CONTACT TAMI ABOUT OPPORTUNITIES
